Content Will Always Be King – Here’s How To Create Content Worth Sharing on Social Media and Linkedin

You are on social networks – like LinkedIn and Facebook – so you can network, right? So consider that one of the best tips you can ever implement when you network – whether virtually, or in person – is to become a value-added resource for everyone you come in contact with. When you do that, you are always a welcome presence.

In order to expand your reach and build deeper relationships with the people you are currently connected with, you need to be strategic in your process and create your posts with specific goals in mind. Once you have spent all the time and effort to make your profile really “pop,” your goal is to draw people in so they will be compelled to reach out to you, right?

Well, all the work you have done won’t do much good if no one is looking at your profile. To get people drawn into your profile, you have to show up with compelling information on a regular basis in people’s social media feed.

However, there’s a strategy to creating engaging posts.

If you type 1,000 words in a post, very few people will take the time to expand that post to read your poignant thoughts that could change their outlook for the day, and maybe even their entire life, causing them to then go a step further to click on your profile to learn more about you and your services. Ok, so maybe not all your posts are life-changing, but you still want your posts read, right? Or why else would you be posting?

People who browse online social media sites like LinkedIn, Facebook, Twitter, and more, will scroll for miles before finally clicking on a post that catches their eye. Statistics show that some of the most eye-catching posts that regularly creates engagement (gets clicked on, shared, or commented on) include compelling images that contain relevant information in the form of a quote, statistic, infographic or attention-grabbing headline.

Using images to create engaging social media posts:

With such great cameras on almost every mobile device, it is simple to capture images you can use for the purpose of posting. Or, if you prefer, there are many sites and programs online you can use to grab royalty-free images (like and which you can download from without a fee, and which allows you to download images for a fee).

You must never copy random images you find on the web as many images are copyrighted. Using a copyrighted image could end up costing you big bucks and at the very worst, a law suit. Also, never, ever use an image with any type of watermark over it. That typically means it is a protected image and you have to purchase it, along with possible licensing rights to use it. Using images with watermarks is not professional and can lower your credibility considerably.

Peruse your favorite image sites and find one that conveys the message of your article. Then pick the best, attention-grabbing quote from your content that you can find, and add it to your image so that it will catch someone’s eye. A quick Google search will give you a list of options for applications/programs you can download onto your mobile device, or use on your larger devices via the cloud, to edit and add text to your images.

Once complete, post the image, and if applicable, link it to your related content (your blog, your website, your sales page, your opt-in page, etc.). Then let the clicking, liking, sharing, retweeting, and commenting begin!

The statistics behind the strategy of using images to create compelling social media posts:

To emphasize the point that images are important and the most engaging element you can use online, here are some statistics from a few surveys taken by, a company known as one of the premier online marketing specialists:

  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
  • Facebook posts with images see 2.3X more engagement than those without images.
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.
  • 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%)

It is important to note that although compelling images are very important, you still have to back it up with great, engaging content. If the links you connect to your images are not engaging, you will get less and less engagement. For more information about how to do that, visit our post on How to Use Social Media to Grow Your Business!

Now, let’s talk specifically about improving your Linkedin engagement.

To increase your engagement results on LinkedIn, it is critical to provide valuable content to your network using the three easy features that LinkedIn provides, so that you consistently show up in in the feed of those with whom you are connected.

When you are on your Home tab, which is where your stream is found, you will see your comment box that says, “Share an article, photo, video or idea,” along with three buttons that allow you additional choices which are labeled: 1) Write an Article, 2) Image and 3) Video, all next to your Post button that you select once your post is complete.

How to share an update on Linkedin:

To share a brief comment or post an update, you simply begin typing in your comment in the content box, and hit Post. This is as simple as it sounds and is no different than what you would do on any other platform. Just remember to keep the status relevant to your business network. Keep the “what you had for lunch” updates on that “other” platform that is more personal and casual.

Why is it important to share an update on Linkedin?

Here’s the great bonus that comes with sharing your updates: every time someone you are directly connected to Likes, Comments on, or Shares your update, it then shows up in their home feed. This opens up the visibility of that update to a whole new list of people that are in your 2nd level of connections. If those people do the same, it then reaches your 3rd level. When these people find value in the update, they are likely to click on your name to visit your full profile so they can learn more about you.

It is a good habit to share an update a minimum of once per day at least during your workweek. According to LinkedIn, this gives you roughly 20 posts or so per month and usually gives you about a 60% audience reach. Don’t try to post too much though. People who try to post constantly throughout the day often get unfollowed.

How to create your own blogging platform on Linkedin by Sharing an Article:

The ability to write your own articles is one of the best features LinkedIn has added in a while. This feature really allows you the opportunity to share your expertise with others to showcase how you can help them. It also is well designed and visually appealing. You can insert a banner photo, make your article pop by making quotes stand out, easily create links within the article, and can add images and video within your article to really make it pop.

Why is it important to add your own articles to Linkedin?

It is like your own blog living right inside the LinkedIn platform. You could share some interesting content and then spice it up by inputting a video so the people who read it can get a glimpse of who you are as a person. It is a great way to show your personality and character while giving great content.

It is also a good practice to use this Article feature and link it to your website, allowing connections to then opt-in to your email list, as well as learn about how awesome you are. The possibilities here are endless.

How to upload and share photos and videos on Linkedin and why it is important:

Uploading videos and photos, as stated above, is an effective way to simply stand out more as people scroll through their news feed. Share an inspiring quote, share something that shows you at work, or share something that shows you operating in the area of your expertise.

Now go and engage with other people’s posts that show up in your feed!

While all the posting and sharing options for your own status is amazing, it is also important to take the time to Like, Comment, and Share on the things that other people share in your feed as well.  You will get noticed a lot more by others and stand out when you engage with others, instead of just expecting everyone to engage with you, without reciprocating. Your activity of liking, commenting on and sharing other people’s posts is a great way to interact and build a stronger connection with others.

Hopefully you have seen enough to know that it is just good business to have an online presence by posting content worth sharing. The more people that engage with and share your content, the more people you have that are becoming aware of you and what you have to offer.

This is how you grow your business. This is how you Soar 2 Success!

As Featured In:

Soar 2 Success on LinkedIn: 50 High Performing Tips to ENHANCE Your LinkedIn Profile” [Amazon Link]

Coauthored by Elizabeth McCormick and Chris Rollins

Click here to view the Soar 2 Success book description page.

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