How comfortable are you talking about yourself and what you do? We’ve all seen those who aren’t too comfortable with it, and it affects their presentation – and their results. Then, there are others who are WAY too comfortable and talk about their business ALL THE TIME… which can sometimes be off-putting and turn potential prospects and clients away. Neither extreme is good for building your business.
A happy medium there is to develop a 30 to 60 second “commercial” where you talk about the problems you help solve and share the benefits and results of what you do. Think about a client you have helped, review your client testimonials (or work on getting some!), and share the results of how you made them feel.
Telling a heartfelt story is the best way to get people to remember you and what you do. It also helps you feel more comfortable and confident as you speak, because you’re using someone else’s story to talk about yourself.
Once you have shared your story, especially in one-on-one meetings, ask questions and make sure there is ample opportunity given for the other person to ask and answer questions as well as share their own story with you.
As you develop your commercial, briefly describe the attributes and demographics of the client you are using in your story, as this will help others understand who your ideal client and target market is. Then, list out the problems they were facing, briefly share what you provided for them to reduce or eliminate those problems, and exactly how the client benefited from the results.
If you are in front of a group, as you close your commercial, be sure to end with your business name, and then YOUR name, so it will be easier for those listening to remember you!
To create your best impression in delivering a memorable commercial, it will take more than just thinking about it. You have to WRITE IT DOWN! Then, practice it in front of a mirror, tweak it, shorten it, make every word count, and know it backwards and forwards. That way, no matter how nervous you may be, your knowledge of the content will supersede your emotions as you deliver with confidence!
When you get to that point, get your phone, record yourself giving your commercial (be sure your phone is recording in landscape mode), upload it to YouTube, and then share your YouTube link down below in the comments!
Once you have that down, for even more impact, it’s time to develop variations to your commercial in content and length. This will provide you with a broader marketing message to have at your disposal for one-on-one meetings, multiple networking groups, social media engagement, and more. In implementing this, you’ll soon discover that effectively communicating who you are and what you do is the KEY to building and growing a successful business!
As Featured in the following Soar 2 Success Tip Books:
Authored by Elizabeth McCormick