Strategic speech creation is key to having a powerful keynote speech!

Are you tearing out your hair writing multiple speeches for different audiences and different events? Then how much practice can you get in on that speech to polish it and make it shine? What’s your timing? Does your delivery keep the audience engaged? Is your physicality of movement consistent when you’re thinking about what comes next?

In my third year of professional speaking, I did 158 speeches in ONE YEAR! (Yes- it was great and YES- it was too much, but when momentum is on your side you sometimes need to ride that wave). During that year I learned how to create systems that would alleviate the stress and allow each constructed speech to shine!

Do YOU want to learn HOW to create powerful keynote speeches that get you booked as a speaker?

I construct the stories first. Then I determine my framework and learning outcomes by logging it all in THIS spreadsheet I created.

<Download EXCEL>   <Download PDF>

Now, list out every story you have in your arsenal.

Then, fill in the blank for this statement for each story you have in your keynote speech:

“When I’m speaking to ________________ audience, this is the lesson that is RELEVANT to them.”

Copy the row of the spreadsheet for each story as many times as you need for the different audiences you speak to or could potentially speak to.

Once you have the LESSONS outlined, constructing the Learning Outcomes becomes easier.

When you have the learning outcomes listed out, then you can start timing your segments, and adding activities for longer workshop versions to give you flexibility and expandability in your speech.

When this Speech Writing Spreadsheet is complete, imagine, receiving a call for a short notice engagement, you pull open your spreadsheet and sort by client’s relevancy. BOOM! There are your Learning Outcomes to send to the client.

If you’re in the beginning stages of speech-writing, you’ll want to review your list of stories and look for the two most powerful stories that can apply to all your audiences. The best one is now your closing story. Your 2nd best is your open. Just like a Necklace, every speech has an open and a close; these stories – the open and the close – are to be the same power opener and power close every time you give your keynote. This will add to your strength, power, and confidence while on stage, and you will become more comfortable (which enables better body language and physicality of movement) as a keynote speaker.

To learn more about my Necklace Theory, be sure to visit my article here: Speech-writing Can Be Easy When You Use This Necklace Theory

Here is an example of how I take ONE STORY – and then revise it for multiple audience types:

Speech Writing Template- Example from Elizabeth McCormick Keynote Speech


Stuck? Need help? Look into a Think Tank Intensive with Elizabeth- Get the INFO HERE.

This is featured in Elizabeth’s book, The Bookability Factor, Order Yours NOW

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